Table 3: Willingness assumptions.

Parameters Region 1 (urban area) Region 2 (rural area) Serv. 1 Serv. 2 Serv. 1 Serv. 2 Monthly subscription fee (Year 1) 20€ 50€ 20€ 50€ Willingness value 26€ 65€ 22€ 55€ Willingness multiplier 1.3 1.3 1.1 1.1