Volume 2012 (2012), Article ID 293478, 8 pages
Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System
Department of Business Administration, European University of Madrid, Calle Tajo, s/n Urb. El Bosque, Villaviciosa de Odón, 28670 Madrid, Spain
Received 25 April 2012; Accepted 13 August 2012
Academic Editors: B. Junquera, J. Menon, and M. D. Ramirez
Copyright © 2012 Veronica Baena. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
How to Cite this Article
Veronica Baena, “Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System,” ISRN Economics, vol. 2012, Article ID 293478, 8 pages, 2012. doi:10.5402/2012/293478