Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

Table 10

Statistics of multiple linear regression for NPV for selected sampling experiments.

Variable	Parameter estimate	𝑡-value	Pr.>|𝑡|
Intercept	48.16522	26.67	<0.0001
sl	−143.90929	−7.1	<0.0001
𝑎	831.21517	13.92	<0.0001
𝑎1	3.11781	8.11	<0.0001
𝑏	188.27021	132.86	<0.0001
𝑏1	2.16618	1.74	0.0818
𝑘	6.12911	5.52	<0.0001
𝑃<0.0001; adj. 𝑅-sq. = 0.9538