Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

Table 4

Statistics of multiple linear regression for sampling level.

Variable	Parameter estimate	𝑡-value	{Pr.>|𝑡|}
Intercept	0.04713	28.55	<0.0001
𝑎	−0.63628	−57.95	<0.0001
𝑎1	−0.00705	−9.63	<0.0001
𝑏	−0.01233	−4.08	<0.0001
𝑏1	0.00088857	0.29	0.769
𝑘	0.00552	2.06	0.0394
𝑃<0.0001; adj. 𝑅-sq. 0.5811