Research Article
Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership
Table 5
Statistics of multiple linear regression for NPV.
| Variable | Parameter estimate | -value | |
| Intercept | 69.12142 | 78.04 | <0.0001 | sl | ā338.33958 | | <0.0001 | | 485.81727 | 62.01 | <0.0001 | | 5.81241 | 16.74 | <0.0001 | | 154.06014 | 108.97 | <0.0001 | | 2.31058 | 1.64 | 0.1012 | | 16.64732 | 13.33 | <0.0001 |
| ; adj. -sq. 0.9305 |
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