Research Article
Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership
Table 9
Statistics of multiple linear regression for sampling level for selected sampling experiments.
| Variable | Parameter estimate | -value | |
| Intercept | 0.08206 | 89.03 | <0.0001 | | −2.76414 | −102.39 | <0.0001 | | −0.01118 | −27.35 | <0.0001 | | −0.0302 | −17.96 | <0.0001 | | 0.00158 | 0.96 | 0.3357 | | 0.00719 | 4.96 | <0.0001 |
| ; adj. -sq. = 0.8934 |
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