Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

Table 9

Statistics of multiple linear regression for sampling level for selected sampling experiments.

Variable	Parameter estimate	𝑡-value	Pr.>|𝑡|
Intercept	0.08206	89.03	<0.0001
𝑎	−2.76414	−102.39	<0.0001
𝑎1	−0.01118	−27.35	<0.0001
𝑏	−0.0302	−17.96	<0.0001
𝑏1	0.00158	0.96	0.3357
𝑘	0.00719	4.96	<0.0001
𝑃<0.0001; adj. 𝑅-sq. = 0.8934