Research Article
Households’ Preference for Local Rice in the Upper East Region, Ghana
Table 4
Factors influencing preference for local rice.
| Variable | Coefficient | SE | Marginal effects |
| Socioeconomic factors | | | | Income | | | | Age | | | | Age squared | | | | sex | | | | Marital status | | | | Household size | | | | Number of years in education | | | | Quality factors | | | | Grain size | | | | Texture | | | | Cleanness | | | | Aroma | | | | Packaging | | | | Constant | | | |
| | 74.31% | | | | Sensitivity (% correctly classified among local rice preference group) | Specificity (% correctly classified among nonlocal rice preference group) | 53.52% | | | Total correctly classified (%) | 66.11% | | |
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and indicate significance at 1% and 5% levels, respectively.
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