Households’ Preference for Local Rice in the Upper East Region, Ghana

Table 4

Factors influencing preference for local rice.

Variable	Coefficient	SE	Marginal effects
Socioeconomic factors
Income
Age
Age squared
sex
Marital status
Household size
Number of years in education
Quality factors
Grain size
Texture
Cleanness
Aroma
Packaging
Constant
	74.31%
Sensitivity (% correctly classified among local rice preference group)
Specificity (% correctly classified among nonlocal rice preference group)				53.52%
Total correctly classified (%)	66.11%

and indicate significance at 1% and 5% levels, respectively.