Households’ Preference for Local Rice in the Upper East Region, Ghana

Table 5

Result of the ranked attributes households consider in purchasing rice.

Traits	Mean rank	Rank
Good-looking grains	2.71	1st
Cleanness	2.73	2nd
Packaging	2.93	3rd
Taste	3.76	4th
Texture	3.81	5th
Aroma	3.81	6th
Ease of cooking	3.96	7th
Volume of expansion	4.32	8th
Nutritional value	4.55	9th
Relative price	4.63	10th

Kendall’s Coefficient of Concordance () = 0.382, Chi-Square = 213.991 . ​​ denotes significance at 1% level.