Research Article

A Study on Multiattribute Aggregation Approaches to Product Recommendation

Table 1

Kansei attributes and Context attributes list.

Kansei Attributes
  (Cute, Bitter), (Soft, Hard), (Feminine, Virile), (Bustling,
 Quiet),
  (Luxury, Simple), (Pale Whitish, Thick), (Calm, Exhilarated),
  (Sociable, Stately), (Dignified, Cordial), (Of momentum, Mild),
  (Friendly, Strong), (Traditional, Modern), (Rural, Urbanized),
  (Delicate, Exciting), (Fresh, Classic), (Sociable, Stately),
 (Dynamic, Static), (Cold, Warm), (Light, Heavy), (Rustic,
 Smart)

Context Attributes
  (For young, For senior), (For myself, For gift),
  (For guest, Ordinary use), (Souvenir, Wedding gift),
  (For male, For female), (Western style, Japanese style)