| Kansei Attributes | | (Cute, Bitter), (Soft, Hard), (Feminine, Virile), (Bustling, Quiet), | | (Luxury, Simple), (Pale Whitish, Thick), (Calm, Exhilarated), | | (Sociable, Stately), (Dignified, Cordial), (Of momentum, Mild), | | (Friendly, Strong), (Traditional, Modern), (Rural, Urbanized), | | (Delicate, Exciting), (Fresh, Classic), (Sociable, Stately), | | (Dynamic, Static), (Cold, Warm), (Light, Heavy), (Rustic, Smart) | |
| Context Attributes | | (For young, For senior), (For myself, For gift), | | (For guest, Ordinary use), (Souvenir, Wedding gift), | | (For male, For female), (Western style, Japanese style) | |
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