Modeling Reader's Emotional State Response on Document's Typographic Elements

Table 3

Two-way repeated measures ANOVA results for each dependent emotional dimension (PAD) on Times New Roman or Arial with font/background color combinations, font style, and their interactions.

	𝐹	𝑃	MSE†
Pleasure
Times New Roman
Font/Background Color	F(6,24) = 5.552	𝑃<.05^∗	0.170
Font Style	F(2,28) = 0.265	𝑃>.05^∗∗	0.118
Font/Background Color * Font Style	F(12,18) = 8.749	𝑃<.05^∗	0.322
Arial
Font/Background Color	F(6,24) = 9.196	𝑃<.05^∗	0.216
Font Style	F(1,29) = 2.312	𝑃>.05^∗	0.079
Font/Background Color * Font Style	F(6,24) = 2.652	𝑃<.05^∗	0.240
Arousal
Times New Roman
Font/Background Color	F(6,24) = 2.795	𝑃<.05^∗	0.186
Font Style	F(2,28) = 1.447	𝑃>.05^∗∗	0.097
Font/Background Color * Font Style	F(12,18) = 4.397	𝑃<.05^∗	0.348
Arial
Font/Background Color	F(6,24) = 5.107	𝑃<.05^∗	0.227
Font Style	F(1,29) = 3.186	𝑃>.05^∗∗	0.090
Font/Background Color * Font Style	F(6,24) = 2.953	𝑃<.05^∗	0.283
Dominance
Times New Roman
Font/Background Color	F(6,24) = 3.550	𝑃<.05^∗	0.149
Font Style	F(2,28) = 4.043	𝑃<.05^∗	0.089
Font/Background Color * Font Style	F(12,18) = 6.110	𝑃<.05^∗	0.325
Arial
Font/Background Color	F(6,24) = 2.323	𝑃>.05^∗∗	0.252
Font Style	F(1,29) = 1.934	𝑃>.05^∗∗	0.077
Font/Background Color * Font Style	F(6,24) = 1.818	𝑃>.05^∗∗	0.214

∗Statistically significant, ∗∗statistically nonsignificant, †Mean Square Error.