Research Article

Modeling Reader's Emotional State Response on Document's Typographic Elements

Table 5

Two-way repeated measures ANOVA results for each dependent emotional dimension (PAD) on font style, font type (using black on white font/background combination and 16 px font size), and their interactions.

MSE

Pleasure
 Font StyleF(3,27) = 4.033 0.106
 Font TypeF(1,29) = 0.477 0.066
 Font Style * Font TypeF(3,27) = 4.150 0.129

Arousal
 Font StyleF(3,27 = 2.970 0.154
 Font TypeF(1,29) = 0.080 0.209
 Font Style * Font TypeF(3,27) = 0.303 0.092

Dominance
 Font StyleF(3,27) = 1.431 0.100
 Font TypeF(1,29) = 0.707 0.083
 Font Style * Font TypeF(3,27) = 0.281 0.120

Statistical significant, statistical nonsignificant, Mean Square Error.