Table 6: Mean values of font style and the percentage variations from plain text using Arial (a) or Times New Roman (b) on “Pleasure” with their Standard Errors.

(a)

Arial Mean % variation from plain SE of Mean Plain 0.13 — 0.05 Bold 0.10 −3 0.05 Italics 0.33 20 0.07 Bold-Italics 0.26 13 0.08

(b)

Times New Roman Mean % variation from plain SE of Mean Plain 0.36 — 0.06 Bold 0.05 −31 0.06 Italics 0.17 −19 0.06 Bold-Italics 0.15 −21 0.07