Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics

Table 1

The eight experimental conditions and the associated factors levels and values.

Screen (Condition)	Levels	Balance	Unity	Sequence	Aesthetic measure
1	+ ++	1.00	0.99	1.00	0.997
2	−−−	0.10	0.18	0.00	0.092
3	+− −	0.98	0.24	0.00	0.406
4	++−	0.91	0.80	0.25	0.650
5	− + +	0.09	0.82	1.00	0.637
6	− −+	0.04	0.15	1.00	0.396
7	+ − +	1.00	0.15	1.00	0.716
8	− + −	0.25	0.78	0.25	0.427