Research Article
Appraisals of Salient Visual Elements in Web Page Design
Table 1
Notions of visual elements by participants.
| Visual elements | Notions/participants |
| Guiding the gaze | 21/17 | Composition in general | 15 | Grouping | 8/7 | Grouping with similar contents & functions | 10 | Grouping with colors | 1 | Clarity | 23/22 | Symmetry | 7 | Asymmetry | 8 | Balance | 14 | Imbalance | 20/19 | Negative space | 21/20 | Active space | 1 | Impression of overall use of space | 9 | Alignment | 13 | Centering | 12 | Diagonal lines | 15 | Horizontal lines | 9/8 | Vertical lines | 7 | Lines in general | 2 | Understandability | 5 | Legibility | 8 | Font size & area | 12 | Font color | 8 | Background picture | 9 | Background color | 9 | Color contrast | 22 | Font contrast | 3 | Contrast in general | 6 | Layers | 3 | Colors in general | 18 | UI as a whole | 8/7 | Square | 2 | Golden ratio | 1 | Horizontal composition | 2 | Straight corners | 1 | Square | 3 | Visual tension | 3 | Color composition | 1 | Impression of 3-dimensionality | 2 |
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