Appraisals of Salient Visual Elements in Web Page Design

Table 1

Notions of visual elements by participants.

Visual elements	Notions/participants
Guiding the gaze	21/17
Composition in general	15
Grouping	8/7
Grouping with similar contents & functions	10
Grouping with colors	1
Clarity	23/22
Symmetry	7
Asymmetry	8
Balance	14
Imbalance	20/19
Negative space	21/20
Active space	1
Impression of overall use of space	9
Alignment	13
Centering	12
Diagonal lines	15
Horizontal lines	9/8
Vertical lines	7
Lines in general	2
Understandability	5
Legibility	8
Font size & area	12
Font color	8
Background picture	9
Background color	9
Color contrast	22
Font contrast	3
Contrast in general	6
Layers	3
Colors in general	18
UI as a whole	8/7
Square	2
Golden ratio	1
Horizontal composition	2
Straight corners	1
Square	3
Visual tension	3
Color composition	1
Impression of 3-dimensionality	2