Personality, Gender, and Age as Predictors of Media Richness Preference

Table 1

Media richness of various media.

Media	Synchronicity	Number of cues	Ordinal ranking of media richness (1: low; 5: high)
(1) Face-to-face	High	High	5
(2) Telephone	High	Medium	4
(3) Instant messaging	Medium-high	Low	3
(4) Text messaging	Medium	Low	2
(5) Email	Low	Low	1