Personality, Gender, and Age as Predictors of Media Richness Preference

Table 2

Descriptive statistics and bivariate correlations.

	E	A	C	N	O	Age	Gender	MRP
Extraversion	.705	.106	.202	−.229	.268	.187	.130	.183
Agreeableness		.448	.221	−.146	.113	.068	.121	.146
Conscientiousness			.538	−.087	.226	.338	.163	.079
Neuroticism				.466	−.184	−.094	.305	−.134
Openness					.641	−.103	.046	.121
Age						—	.049	−.005
Gender							—	−.137
Media richness preference								.593
	299	299	299	299	299	272	285	295
Mean	4.11	5.19	5.01	3.57	5.47	38.3	1.51	.019
SD	1.49	1.00	1.28	1.36	1.03	16.4	.50	.57
Scale range or measure	1–6	1–6	1–6	1–6	1–6	Years	1 = male; 2 = female	Mean of -scores

Note: E: extraversion; A: agreeableness; C: conscientiousness; N: neuroticism; O: openness; MRP: media richness preference. Cronbach’s is presented along the diagonal.
, 2 tailed. , 2 tailed.