[Retracted] A Study on the Influence of Interactivity on Behavior Intention in Platform B2C Model

Table 1

Formal research sample statistics.

Demographic characteristics
Gender
Male	34.6%
Female	65.4%
Ages
20 years old and below	0.5%
21-25 years old	59.8%
26-30 years old	24.3%
30-40 years old	7.5%
Over 40 years old	7.9%
Education level
High school and below	1.9%
College	8.9%
Undergraduate	41.6%
Master	45.3
PhD and above	2.3%
Average monthly consumer spending
500 RMB and below	11.7%
501-1000 RMB	31.3%
1001-2000 RMB	34.6%
2001-4000 RMB	13.6%
4000 RMB and above	7%
Status of online shopping
Cumulative shopping trips
1-2 times	4.2%
3-5 times	11.7%
6-10 times	12.6%
11-20 times	23.8%
More than 20 times	47.7%
Average amount per purchase
Under 50 RMB	4.2%
51-100 RMB	41.6%
101-200 RMB	40.2%
201-500 RMB	9.8%
500 RMB and above	4.2%
The time since the first online purchase
Within 1 year	10.7%
1-2 years	18.2%
2-5 years	53.7%
More than 5 years	17.3%