Research Article
An Optimization Model for Product Placement on Product Listing Pages
Table 2
Parameter values of high-involvement items.
| Item () | $/unit | $/unit | $/unit | | 1st page | 2nd page | (1, 1) | (1, 2) | (1, 1) | (1, 2) | (1, 3) | (1, 4) | (2, 1) | (2, 2) | (2, 3) | (2, 4) |
| 1 | 26 | 27.97 | 50.35 | 1 | 0.049 | 0.045 | 0.113 | 0.133 | 0.088 | 0.058 | 0.011 | 0.103 | 0.126 | 0.070 | 2 | 30 | 20.3 | 36.54 | 2 | 0.089 | 0.045 | 0.057 | 0.107 | 0.130 | 0.133 | 0.050 | 0.052 | 0.032 | 0.069 | 3 | 27 | 25.42 | 45.76 | 3 | 0.118 | 0.090 | 0.127 | 0.117 | 0.132 | 0.101 | 0.055 | 0.019 | 0.147 | 0.030 | 4 | 24 | 35.92 | 64.66 | 4 | 0.099 | 0.149 | 0.145 | 0.034 | 0.116 | 0.063 | 0.139 | 0.054 | 0.135 | 0.121 | 5 | 27 | 26.47 | 47.65 | 5 | 0.087 | 0.085 | 0.101 | 0.148 | 0.086 | 0.048 | 0.071 | 0.087 | 0.065 | 0.090 | 6 | 29 | 21.76 | 39.17 | 6 | 0.047 | 0.042 | 0.104 | 0.097 | 0.046 | 0.028 | 0.059 | 0.144 | 0.096 | 0.107 | 7 | 24 | 34.00 | 61.20 | 7 | 0.062 | 0.020 | 0.082 | 0.078 | 0.077 | 0.107 | 0.048 | 0.114 | 0.110 | 0.138 | 8 | 24 | 35.92 | 64.66 | 8 | 0.081 | 0.100 | 0.121 | 0.105 | 0.103 | 0.086 | 0.107 | 0.093 | 0.140 | 0.017 | 9 | 24 | 36.41 | 65.54 | 9 | 0.027 | 0.034 | 0.010 | 0.098 | 0.024 | 0.083 | 0.043 | 0.146 | 0.104 | 0.124 | 10 | 25 | 32.78 | 59.00 | 10 | 0.013 | 0.063 | 0.115 | 0.064 | 0.092 | 0.012 | 0.087 | 0.094 | 0.104 | 0.030 |
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