Research Article
An Optimization Model for Product Placement on Product Listing Pages
Table 3
Random experimental results for high-involvement items.
| Ex. | Placement order | Average price (1st page) | Average price (2nd page) | Price cues? | Popularity cues? | Profit | % |
| I | Original | $43.45 | $55.96 | No | Yes | $6380.42 | 6.42% | New | $55.21 | $53.01 | Yes | Yes | $6790.39 |
| II | Original | $40.04 | $48.98 | No | Yes | $5926.56 | 6.99% | New | $44.94 | $47.76 | No | No | $6339.74 |
| III | Original | $58.09 | $51.55 | Yes | No | $6333.72 | 7.04% | New | $51.65 | $53.16 | No | No | $6779.42 |
| IV | Original | $58.54 | $53.23 | Yes | No | $6578.99 | 4.86% | New | $55.40 | $54.01 | Yes | No | $6899.11 |
| V | Original | $54.53 | $56.81 | No | No | $6796.58 | 3.45% | New | $63.71 | $54.51 | Yes | No | $7031.31 |
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