Research Article
An Optimization Model for Product Placement on Product Listing Pages
Table 4
Parameter values of low-involvement items.
| Item () | $/unit | $/unit | $/unit | / | 1st page | 2nd page | (1, 1) | (1, 2) | (1, 1) | (1, 2) | (1, 3) | (1, 4) | (2, 1) | (2, 2) | (2, 3) | (2, 4) |
| 1 | 60 | 3.54 | 6.37 | 1 | 0.372 | 0.352 | 0.318 | 0.318 | 0.289 | 0.288 | 0.243 | 0.222 | 0.214 | 0.209 | 2 | 63 | 3.17 | 5.71 | 2 | 0.370 | 0.365 | 0.310 | 0.304 | 0.290 | 0.270 | 0.246 | 0.232 | 0.231 | 0.206 | 3 | 69 | 2.51 | 4.52 | 3 | 0.392 | 0.379 | 0.304 | 0.303 | 0.292 | 0.264 | 0.246 | 0.241 | 0.220 | 0.216 | 4 | 75 | 2.03 | 3.65 | 4 | 0.365 | 0.355 | 0.314 | 0.303 | 0.290 | 0.276 | 0.275 | 0.236 | 0.216 | 0.202 | 5 | 66 | 2.86 | 5.15 | 5 | 0.377 | 0.374 | 0.317 | 0.309 | 0.281 | 0.279 | 0.245 | 0.224 | 0.213 | 0.209 | 6 | 60 | 3.52 | 6.34 | 6 | 0.399 | 0.397 | 0.310 | 0.304 | 0.297 | 0.269 | 0.269 | 0.230 | 0.211 | 0.201 | 7 | 70 | 2.48 | 4.46 | 7 | 0.393 | 0.383 | 0.308 | 0.307 | 0.301 | 0.266 | 0.248 | 0.234 | 0.217 | 0.211 | 8 | 65 | 2.92 | 5.26 | 8 | 0.384 | 0.359 | 0.303 | 0.302 | 0.292 | 0.277 | 0.265 | 0.261 | 0.213 | 0.206 | 9 | 64 | 3.10 | 5.58 | 9 | 0.356 | 0.351 | 0.309 | 0.306 | 0.298 | 0.277 | 0.245 | 0.221 | 0.214 | 0.206 | 10 | 68 | 2.62 | 4.72 | 10 | 0.388 | 0.362 | 0.319 | 0.311 | 0.310 | 0.278 | 0.272 | 0.271 | 0.228 | 0.227 |
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