The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology
Figure 1
Tracking of the mean cortical activity of the group of “drinkers” in the theta frequency band spot. The statistical significant activity in this population is shown in seven panels (A–G), each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot time every 5 seconds: in this way panel A represents the first frame of the commercial while panel G shows the last one. This example illustrates how it is possible to track human cortical activity by means of the highresolution EEG technique.
