The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

<table>Tracking of the mean cortical activity of the group of “drinkers” in the theta frequency band spot. The statistical significant activity in this population is shown in 3 panels (A–C), each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot in correspondence of the beginning (A), the middle (B), and the end (C) of the entire film sequence.</table>

Computational Intelligence and Neuroscience

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Figure 2

Figure 2: The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology 