The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology
Figure 3
Tracking of the mean cortical activity in the theta frequency band of the first 5 seconds of the commercial spot. The statistical significant activity in this population is shown in six panels (A–F), each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot time every second: in this way panel A represents the first frame of the commercial while panel F shows the film segment shown after 5 seconds from the beginning.
