The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology
Figure 4
Tracking of the mean cortical activity of seven drinkers in the theta frequency band of the central 5 seconds of the commercial spot. The statistical significant activity in this population is shown in six panels (A–F), each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot time every second: in this way panel A represents the film segment after 12 seconds from the beginning of the commercial; panel F shows the film segment after 17 seconds.