EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

<table>The track of the mean cortical activity of the group of “drinkers” in the theta frequency band spot. The statistical significant activity in this population is shown in 2 panels each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot in correspondence to the beginning (<i>T</i>1) and the end (<i>T</i>2) of the entire film sequence: time in seconds. Note in the left lower panel the different brain views are relative to the brain seen from the back (1), left (2), front (3), and right (4).</table>

Computational Intelligence and Neuroscience

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Figure 1

Figure 1: EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements 