Research Article
Consumers’ Kansei Needs Clustering Method for Product Emotional Design Based on Numerical Design Structure Matrix and Genetic Algorithms
Table 4
The six clusters and respective adjectives.
| Clusters | Kansei needs adjectives |
| CL1 | Modern | Outstanding | Exquisite | Innovative | Elaborate | Precise | Classy | Coordinating | Harmonious | Technological | Orderly | |
| CL2 | Speedy | Lively | Plump | Mellow | Glossy | Organic | Fluent | Energetic | Sportive | Dynamic | Saponaceous | Agile |
| CL3 | Futuristic | Special | Abrupt | Bionic | Distinct | Avantgarde | Abstract | Tensional | Simple | | | |
| CL4 | Manly | Hard | Powerful | Heavy | Overbearing | |
| CL5 | Bright | Vivid | Striking | Likeable | Gorgeous | Comic | Beautiful | | | | | |
| CL6 | Free | Integral | Decent | Fickle | | |
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