Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials
Figure 7
Representation of the variations of the Approach-Withdrawal Index for Cartier and Prada TV commercials for Women and Men. ((a) and (b)) Time course of the average -score Approach-Withdrawal Index for Women (light purple) and Men (dark purple) for the whole Cartier (a) and Prada (b) TV commercials. ((c) and (d)) Average -score values of the Approach-Withdrawal Index for the scenes of interest for Women (light purple) and Men (dark purple) for Cartier (c) and Prada (d) TV commercials.
