Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials
Figure 8
Representation of the variations of the Emotional Index for Cartier and Prada TV commercials for Women and Men. ((a) and (b)) Time course of the average -score Emotional Index for Women (light red) and Men (dark red) for the whole Cartier (a) and Prada (b) TV commercials. ((c) and (d)) Average -score values of the Emotional Index for the scenes of interest for Women (light red) and Men (dark red) for Cartier (c) and Prada (d) TV commercials.
