Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials
Figure 9
(a) Difference of average -score values for the cerebral indices of Memorization (blue), Emotion (red), and Interest (purple) between Cartier and Prada TV commercials for both Men (right) and Women (left). ((b), (c), and (d)) Differences of Memorization, Interest, and Emotion across scenes of interest for Women (light colors) and Men (dark colors).
