A Novel Method to Investigate the Effect of Social Network “Hook” Images on Purchasing Prospects in E-Commerce

<table class="figure-group"><tr class="fig-image" id="a"><td><object data="https://static.hindawi.com/articles/complexity/volume-2017/9264920/figures/9264920.fig.0014a.svgz" name="9264920.fig.0014a" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(a) </b>Consumer sources</td></tr><tr class="fig-image" id="b"><td><object data="https://static.hindawi.com/articles/complexity/volume-2017/9264920/figures/9264920.fig.0014b.svgz" name="9264920.fig.0014b" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(b) </b>Social sources</td></tr></table>

<div>Traffic sources to the product collection pages.</div>

Complexity

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Figure 14

Figure 14: A Novel Method to Investigate the Effect of Social Network “Hook” Images on Purchasing Prospects in E-Commerce 