A Novel Method to Investigate the Effect of Social Network “Hook” Images on Purchasing Prospects in E-Commerce

<div>Selecting a “Hook” image. (a) A online store can upload a photo from their computer or include a link to the image if it is on the web. (b) After a user selects an image, it is displayed on their screen.</div>

Complexity

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Figure 4

Figure 4: A Novel Method to Investigate the Effect of Social Network “Hook” Images on Purchasing Prospects in E-Commerce 