Research Article
Global Dynamics Analysis of Homogeneous New Products Diffusion Model
Table 1
Parameters of the model.
| | Parameters | Description |
| | The fractions of individuals who have not been aware of the product obtain the new product information from the informative advertisement. |
| | The effective transmission coefficient between community U and I in the awareness stage. |
| | The effective transmission coefficient between community U and A in the awareness stage. |
| | The effective transmission coefficient between community I and A in the decision-making stage. |
| | The rate at which individuals in awareness class forget the information of the product. |
| | The coefficient of discontinuance rate of adopters. |
| | The fractions of individuals who have been aware of the product turn to be adopters owing to the persuasive advertisement. |
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