Table 1: Parameters of the model.

Parameters Description

The fractions of individuals who have not been aware of the product obtain the new product information from the informative advertisement.

The effective transmission coefficient between community U and I in the awareness stage.

The effective transmission coefficient between community U and A in the awareness stage.

The effective transmission coefficient between community I and A in the decision-making stage.

The rate at which individuals in awareness class forget the information of the product.

The coefficient of discontinuance rate of adopters.

The fractions of individuals who have been aware of the product turn to be adopters owing to the persuasive advertisement.