Table 4: Optimal retail prices and wholesale price under different pricing models.

Pricing model

CD model 15.9286 15.9286
MSB model 17.3701 1.4415 17.3701 1.4415 15.9286
MSC model 19.1548 3.2262 19.1548 3.2262 15.9286
MSS model 18.4646 2.5361 17.7599 1.8313 15.9286