Research Article
Coordination of Advertising Free Riding in Hybrid Channel Supply Chain
Table 1
Numerical analysis orthogonal table.
| Serial number | | | | | | | | | | | | | |
| 1 | 0.5 | 100 | 0.5 | 0.5 | 0.4 | 0.4 | 0.25 | 0.25 | 500 | 66.67% | 2.56% | 222.36 | 222.36 | 2 | 0.5 | 100 | 0.5 | 0.5 | 0.4 | 0.48 | 0.3 | 0.3 | 600 | 64.53% | 0.16% | 458.79 | 382.32 | 3 | 0.5 | 100 | 0.6 | 0.6 | 0.48 | 0.4 | 0.25 | 0.25 | 600 | 65.82% | 5.44% | 116.92 | 140.31 | 4 | 0.5 | 120 | 0.5 | 0.6 | 0.48 | 0.4 | 0.3 | 0.3 | 500 | 60.89% | 5.10% | 235.74 | 260.81 | 5 | 0.5 | 120 | 0.6 | 0.5 | 0.48 | 0.48 | 0.25 | 0.3 | 600 | 63.23% | 1.28% | 414.65 | 450.96 | 6 | 0.5 | 120 | 0.6 | 0.6 | 0.4 | 0.48 | 0.3 | 0.25 | 500 | 66.14% | 2.15% | 165.16 | 137.99 | 7 | 0.6 | 100 | 0.6 | 0.6 | 0.4 | 0.4 | 0.3 | 0.3 | 600 | 66.67% | 3.51% | 98.91 | 92.25 | 8 | 0.6 | 100 | 0.6 | 0.5 | 0.48 | 0.48 | 0.3 | 0.25 | 500 | 62.92% | 1.27% | 355.02 | 378.19 | 9 | 0.6 | 100 | 0.5 | 0.6 | 0.48 | 0.48 | 0.25 | 0.3 | 500 | 64.70% | 1.27% | 380.95 | 341.23 | 10 | 0.6 | 120 | 0.6 | 0.5 | 0.4 | 0.4 | 0.25 | 0.3 | 500 | 63.61% | 2.26% | 163.48 | 166.51 | 11 | 0.6 | 120 | 0.5 | 0.6 | 0.4 | 0.48 | 0.25 | 0.25 | 600 | 66.76% | 0.79% | 283.65 | 209.43 | 12 | 0.6 | 120 | 0.5 | 0.5 | 0.48 | 0.4 | 0.3 | 0.25 | 600 | 64.66% | 3.97% | 449.75 | 528.07 | | 0.34% | 1.00% | 0.03% | 0.89% | 2.02% | 0.01% | 0.83% | 1.56% | 1.12% | | | | | | 0.61% | 0.22% | 0.34% | 1.13% | 1.15% | 2.65% | 0.43% | 0.43% | 0.09% | | | | | | 19.69 | 13.24 | 119.52 | 130.45 | 93.45 | 128.51 | 30.23 | 26.61 | 50.00 | | | | | | 20.15 | 32.85 | 96.34 | 157.73 | 148.12 | 81.63 | 41.47 | 12.96 | 49.37 | | | | |
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