Research Article
Impact of Corporate Social Responsibility on Operations of a Live-Streaming Supply Chain
Table 1
Parameters and decision variables.
| Notations | Definition |
| | Consumers’ willingness to pay for products | | Pit fee paid by the brand owner to live streamer | | Consumer’s channel acceptance of LC | | Degree of the flow effect spillover effect | | The flow effect of the live streamer | | Coefficient of CSR | | The demand for RC/LC | | Unit wholesale price of RC | | Unit retail price of RC/LC | | Unit commission fee paid by the brand owner to live streamer | | Pure profit of LSC members in model , and | | Total profit of the decision maker in model , | | Consumer surplus in model , |
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