Research Article
Impact of Corporate Social Responsibility on Operations of a Live-Streaming Supply Chain
Table 6
CSR strategies of several beauty brands.
| Brands | CSR strategies |
| Estée Lauder | Carry out the “origins return to green source packaging recycling” project |
| L’Oreal Paris | Launch of product environmental impact information and rating system (PIL) | Allocate 100 million euros for restoring ecosystems and developing a circular economy |
| Perfect Diary | Cooperate with SEE foundation to protect endangered animal—red-crowned crane |
| Origins | Collaborate with climate organizations to launch the “China ecological forest planting” project |
| Proya | Proya rinsing-free hands sanitizer and alcohol disinfectant spray were designed during the epidemic | The 3R principles in packaging design include reduce, replace, and recycle |
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