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Economics Research International
Volume 2012 (2012), Article ID 534209, 7 pages
http://dx.doi.org/10.1155/2012/534209
Research Article

Consumer Spending and Customer Satisfaction: Untying the Knot

School of Business, Queen’s University, Kingston, ON, Canada K7L 3N6

Received 1 August 2011; Accepted 23 October 2011

Academic Editor: Donald Lien

Copyright © 2012 Peter Sephton. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The recession of 2007–2009 has led to renewed interest in forecasting discretionary consumer spending and whether marketing variables contain predictive content. Using the ACSI customer satisfaction index and both linear and nonlinear methods, this note suggests the index fails to enhance our understanding of the temporal evolution of discretionary spending.