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Interfunctional coordination | |
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| (1) We hold an interdepartmental meeting at least once a quarter to discuss market tendencies and development international market (Coord 1). | |
| (2) The personnel of all our firm’s departments hold periodic meetings to jointly plan responses to changes occurring in the international environment (Coord 2). | |
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Information search | |
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| (3) We periodically meet with some of our international customers to ascertain their current needs and the products they will need in the future (Search 1). | |
| (4) We systematically gather information on the problems that international distributors may have when marketing our products (Search 2). | |
| (5) We periodically collect information on international distributor satisfaction (Search 3). | |
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Information dissemination | |
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| (6) The information on end-user satisfaction is systematically distributed to all sections of our firm (Dissem 1). | |
| (7) Sales or marketing personnel devote a great deal of their time to debating potential future needs of the international customers, both amongst themselves and with the rest of the staff (Dissem 2). | |
| (8) High-level managers discuss the strengths and weaknesses of our international competitors with the other managers in the firm (Dissem 3). | |
| (9) When a staff member has important information on our international competitors, he or she quickly alerts other departments in the firm (Dissem 4). | |
| (10) Any information coming from the international market is distributed to all sections in the firm (Dissem 5). | |
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Response design | |
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| (11) We periodically revise our products to make sure they match international end-user needs (Design 1). | |
| (12) Our firm ensures its international market strategy is compatible with our international distributors’ objectives (Design 2). | |
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Response implementation | |
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| (13) We offer full information to our international end-users for better use of our products (Imple 1). | |
| (14) We provide relevant information to our international distributors on our international marketing strategy (Imple 2). | |
| (15) We carry out actions to convince our international distributors of the advantages of working with us (Imple 3). | |
| (16) We participate actively in actions that show the social usefulness of our sector to the general public (Imple 4). | |
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