Table 4: Measurement of entry modes.

(1) The brand was transferred to another firm that was operating in the new market.
(2) The marketing of our products was subcontracted to a firm in the new market.
(3) Distribution franchising agreements were formalized in the new market.
(4) Our products were exported directly to the new market.
(5) Joint production agreements were formalized with firms that were operating in the new market.
(6) A joint venture was created in the new market.
(7) A share of sufficient capital to control a firm that was operating in the new market was acquired.
(8) 100% of the capital of an already existing firm in the new market was acquired.
(9) A new firm or a subsidiary was created with capital exclusively from our firm.