Copyright © 2008 Ruck Thawonmas and Keita Iizuka. This is an open access article distributed under the
Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
We propose a visualization approach for analyzing players' action behaviors. The proposed approach consists of two visualization techniques: classical
multidimensional scaling (CMDS) and KeyGraph. CMDS is for discovering clusters of players who behave similarly. KeyGraph is for interpreting action behaviors of players in a cluster of interest. In order to reduce the dimension of matrices used in computation
of the CMDS input, we exploit a time-series reduction technique recently proposed by us. Our visualization approach is evaluated using log of an online game where three-player types according to Bartle's taxonomy are found, that is, achievers, explorers, and socializers.