The Front Seat Passenger: How to Transfer Qualitative Findings into Design

Table 2

Overview about the NGT inspired workshop procedure.

Step	Task
1	A small group of 5 or 6 members (experts) are seated around a table.
2	The collected probing materials are presented to the group, it is allowed to browse through the whole material.
3	An open-ended question is stated: In which way could we redesign the car cockpits that it fit to the imaginations of potential drivers?
4	Each expert spends several minutes in silence individually brainstorming and notes down one idea.
5	Each expert sketches the noted idea and adds two additional explaining sentences.
6	The ideas and sketches are presented to the group, no criticism is allowed, but clarification in response to questions is allowed.
7	All ideas are discussed after presentation to clarify meanings, explain their logic and to state agreements or disagreements.
8	The best ideas are selected and the votes are shared within the group.
9	A final discussion about the best idea is encouraged.