Research Article

The Accuracy of Behavioural Data Collected by Visitors in a Zoo Environment: Can Visitors Collect Meaningful Data?

Figure 7

(a) Results of bootstrapped PCA examining differences between ethogram data, corrected visitor data, and uncorrected visitor data when all questionnaires filled in by children were removed from the dataset. Black = ethogram data for group of otters, red = children’s questionnaires removed from corrected visitor data, and green = corrected visitor data. Cumulative proportion of variance explained by first 3 principal components >0.999. (b) As above but examining visitor segments. Black = ethogram data for group of otters, red = corrected visitor data, green = visitors who had previous experience volunteering, dark blue = visitors who did not have prior experience volunteering, light blue = visitors who were members of a wildlife organisation, and pink = visitors who were not members of a wildlife organisation. Cumulative proportion of variance explained by first 3 principal components = 0.995. (c) As above but examining ethogram data for group of otters and corrected visitor data when playing and swimming were combined. Black = ethogram data for group of otters and red = corrected visitor data. Cumulative proportion of variance explained by first 3 principal components >0.999. (d) As above but examining ethogram data and visitor data with standardised time periods. Black = ethogram data for group of otters and red = corrected visitor data. Cumulative proportion of variance explained by first 3 principal components = 0.987.
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