Table 3: Willingness assumptions.

ParametersRegion 1 (urban area)Region 2 (rural area)
Serv. 1Serv. 2Serv. 1Serv. 2

Monthly subscription fee (Year 1)20€50€20€50€
Willingness value26€65€22€55€
Willingness multiplier1.31.31.11.1