Table 7: Pure NE strategies for both regions.

StrategyPlayer 1 (incumbent)Player 2 (new entrant) NPV K€ Player 1 NPV K€ Player 2
Retail serv. 1Retail serv. 2Retail serv. 1Retail serv. 2

11.1 (22€)1.1 (55€)0.7 (14€)0.8 (40€)9.565555
21.2 (24€)1.2 (60€)1.3 (26€)1.1 (55€)1.43523.715
31.3 (26€)1 (50€)1.2 (24€)0.7 (35€)5.0153.295