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ISRN Economics
Volume 2012 (2012), Article ID 293478, 8 pages
http://dx.doi.org/10.5402/2012/293478
Research Article

Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System

Department of Business Administration, European University of Madrid, Calle Tajo, s/n Urb. El Bosque, Villaviciosa de Odón, 28670 Madrid, Spain

Received 25 April 2012; Accepted 13 August 2012

Academic Editors: B. Junquera, J. Menon, and M. D. Ramirez

Copyright © 2012 Veronica Baena. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Veronica Baena, “Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System,” ISRN Economics, vol. 2012, Article ID 293478, 8 pages, 2012. doi:10.5402/2012/293478