Table 2: Descriptive statistics.

VariablesMinimumMaximunMeanStandard deviation

Master1.00014.0005.8244.246
Geodist3,549.0005,716.0004,608.719978.906
Cultdist2.2104.3602.5520.963
Transparen1.9006.6004.5931.555
Market5.66038.28015.51013.625
Procedure35.00050.00044.2305.463
Duration607.0001,011.000703.659148.543
Cost2.00031.2009.4689.468
Activity0.0001.0000.2960.465
Brand32.10086.80042.41325.928
Outlets70.0001,239.000194.942439.129